I was given the task to create a name and visual identity for an up and coming duo.
I first developed a rough sketch with a marketing hook that I believed worked best for the client. The name 'Ritmo Raid' ('Ritmo' meaning rhythm) suggests a raid or search for good music; same way a person searches for clean air while wearing a gas mask. The design delivers the idea of a mask protecting you from bad music, hence the 1/4 cable going through the filter.
After a few rounds of feedback the client chose a clean design using a color palette of white and orange. We then went on to design the profile image for each social media platform.
We created a standard animation for promos and single releases through social media.
We created the duo's first 'coming soon' promo for Instagram and Facebook. We went for square dimension due to the higher response rate it has through social media platforms.
