I was given the task to create a name and visual identity for an up and coming duo.
I first developed a rough sketch with a marketing hook that I believed worked best for the client. The name 'Ritmo Raid' ('Ritmo' meaning rhythm) suggests a raid or search for good music; same way a person searches for clean air while wearing a gas mask. The design delivers the idea of a mask protecting you from bad music, hence the 1/4 cable going through the filter.
![](https://cdn.myportfolio.com/61263b4658254d28c98781a2231f8d37/a59374ad8746573625ec6b3c_rw_1920.gif?h=13b890861a2d63db74eb705eca319393)
After a few rounds of feedback the client chose a clean design using a color palette of white and orange. We then went on to design the profile image for each social media platform.
![](https://cdn.myportfolio.com/61263b4658254d28c98781a2231f8d37/52b0848341938b3674a704c6_rw_1920.jpg?h=cee749d05d758ba913ca5f497eb84a16)
![](https://cdn.myportfolio.com/61263b4658254d28c98781a2231f8d37/217434ca4cc4b441a0435ea7_rw_1920.png?h=dac201ce51e716f8c94d0e6579f41c6c)
We created a standard animation for promos and single releases through social media.
![](https://cdn.myportfolio.com/61263b4658254d28c98781a2231f8d37/245c09c6dcdb2f383d293bb7_rw_1920.gif?h=82a7e2519b2bf68addf14227b30c15c6)
![](https://cdn.myportfolio.com/61263b4658254d28c98781a2231f8d37/65229badbc94a0ce90c7bac3_rw_1920.jpg?h=4700613c9b2531e71d93c24e3450b003)
![](https://cdn.myportfolio.com/61263b4658254d28c98781a2231f8d37/c46bc8d147cc10a672784d7d_rw_1920.png?h=4707d816f174da88d175da5817d58e6f)
We created the duo's first 'coming soon' promo for Instagram and Facebook. We went for square dimension due to the higher response rate it has through social media platforms.
![](https://cdn.myportfolio.com/61263b4658254d28c98781a2231f8d37/9bc92b6986b19d79f13c6439_rw_1920.jpg?h=b67d160973d9d880e9f9f32f14b1b6e5)